About Chapman & Rodden (2023), Quantitative User Experience Research
About the Authors
Chris Chapman, PhD, is a Principal UX Researcher at Amazon Lab126, the Founder and Co-chair of the Quant UX Conference, and President of the Quantitative User Experience Association. During 10 years at Google, Chris led the interview processes for Quant UX Researchers, was the lead instructor in Research Ethics training, and was a member of the UX Research Hiring Committee.
Chris is also an author of popular Springer books on programming and analytics: R for Marketing Research and Analytics, 2nd ed. (available here) and Python for Marketing Research and Analytics (available here). As a psychologist, Chris emphasizes the human focus of research and the need for integrated quantitative and qualitative understanding of users. Find Chris on LinkedIn here and additional articles and papers here.
Kerry Rodden, PhD, is a Senior Principal Researcher at Code for America. Kerry founded the Quantitative UX Research role at Google in 2007 and managed the industry's first Quant UX research team. Kerry has originated popular tools and techniques, including the HEART metrics framework for user experience, and the sequences sunburst visualization of user behavior.
Kerry’s background is in computer science and human-computer interaction, with a focus on the analysis and visualization of large-scale usage data, including A/B testing. Find examples of Kerry's work and code for data visualization here.
About Quantitative User Experience Research
This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience.
Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes.
What You Will Learn
- Discover the role of Quantitative User Experience (Quant UX) research
- Understand how Quant UX research differs from other disciplines such as data science
- Plan common research projects and know how to achieve success
- Position Quant UX activities in product development, engineering, and UX organizations
- Apply the HEART framework to measure user experience outcomes
- Evaluate your skills and potential to be hired as a Quant UX researcher
- Know what to expect during job interviews
- Find examples of common Quant UX projects with shared R code and data sets
Who This Book Is For
Practitioners and managers who seek a comprehensive guide to the new field of Quantitative User Experience Research. Readers will understand the Quant UX role, build research skills, find examples of hands-on code and analyses, learn about UX organizations and stakeholders, and receive advice on job interviews and career paths. Data scientists, social scientists, and other researchers will learn how their skills transfer to Quant UX, where they can help teams build better, more successful products.