Chris Chapman & Kerry Rodden

Quantitative User Experience Research:
Informing Product Decisions by Understanding Users at Scale

Quantitative User Experience Research is now available and shipping!

It is a complete guide to the role of Quantitative User Experience Research in the technology industry. The authors are prominent members of the Quant UX community. They discuss all aspects of Quant UX including the skills that are needed, examples of technical projects, and how to succeed and grow across a career.

Order a copy from Amazon here or directly from the publisher in Print or Ebook format (including PDF).

Book cover

This site contains the accompanying .R code files; example data files; and any other updates and errata.

Table of Contents

Part I: User Experience and Quant UX
Chapter 1. Getting Started
Chapter 2. User Experience and UX Research
Chapter 3. Quantitative UX Research: Overview

Part II: Core Skills
Chapter 4. UX Research
Chapter 5. Statistics
Chapter 6. Programming

Part III: Tools and Techniques
Chapter 7. Metrics of User Experience
Chapter 8. Customer Satisfaction Surveys
Chapter 9. Log Sequence Visualization
Chapter 10. MaxDiff: Prioritizing Features and User Needs

Part IV: Organizations and Careers
Chapter 11. UX Organizations
Chapter 12. Interviews and Job Postings
Chapter 13. Research Processes, Reporting, and Stakeholders
Chapter 14. Career Development for Quant UX Researchers
Chapter 15. Future Directions for Quant UX

Appendix A. Example Quant UX Job Posting
Appendix B. Example Quant UX Hiring Rubrics
Appendix C. References

Recent Updates

Date Announcement
September 5, 2023 Update to fix warning about "..count.." notation, page 145. See Errata page.
September 1, 2023 Chris's Quant UX Blog is now live. It features new topics, discussions, and other material generally related to this book and to Quant UX and UX Research generally. Visit
May 24, 2023 Updated with Resources for UX templates, job search materials, and links to Chris's and Kerry's publications.
February 27, 2023 Now available to pre-order at Amazon: Quantitative User Experience Research.